Product concept

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Product concept


Describe your product concept.

• Introduction: ********BUSINESS MEMO- SINGLE SPACED*********
o Explain the purpose of memo
o Establish the need/opportunity
• Body (in any order):
Describe your product concept.Concept is General Mills brand S’more’s cereal.
Crispy graham flavored cereal with bite sized marshmallows and herseys chocolate chips. **Note- General mills already has a golden grahams cereal, that graham flavored cereal could be used to start the concept of the new

S’more’s cereal.
o Identify the characteristics of your product’s target market. Family- A cereal everyone can love and enjoy together.
o Explain how the new product fits (or does not fit) the company’s current product mix.**It does fit the company’s current product mix. Reese’s Puffs, Lucky Charm’s, Golden Grahams are a few General Mills cereals.

All of which are sugary cereals that already either have marshmallow/cinnamonchocolate in them.
o Reiterate any relevant analysis or key findings that either support or contraindicate your recommendation.
• Conclusion:
o Recommend next steps for the company. (What questions should the company answer before committing to your product idea? How would they get the answers?)
• Citations and reference page.
o Cite all references you used with in-text citations and a reference page. All citations and the reference page are to be in APA format.
2. Appendices (not part of your page count):

Possible Reference

http://www.cerealfacts.org/media/cereal_facts_report_summary_2012_7.12.pdf

Here is an example of a S’mores Cereal that already exists by Kellogg’s

http://www.kelloggs.com/en_US/kelloggs-krave-smores-cereal-.html

Also, General Mills used to have a S’mores cereal in the 1980’s…My proposal is to bring it back- revamped!

http://gbnfgroceries.blogspot.com/2012/11/from-cereal-aisle-smores-crunch.html

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