Describe your product concept.
• Introduction: ********BUSINESS MEMO- SINGLE SPACED*********
o Explain the purpose of memo
o Establish the need/opportunity
• Body (in any order):
Describe your product concept.Concept is General Mills brand S’more’s cereal.
Crispy graham flavored cereal with bite sized marshmallows and herseys chocolate chips. **Note- General mills already has a golden grahams cereal, that graham flavored cereal could be used to start the concept of the new
o Identify the characteristics of your product’s target market. Family- A cereal everyone can love and enjoy together.
o Explain how the new product fits (or does not fit) the company’s current product mix.**It does fit the company’s current product mix. Reese’s Puffs, Lucky Charm’s, Golden Grahams are a few General Mills cereals.
All of which are sugary cereals that already either have marshmallow/cinnamonchocolate in them.
o Reiterate any relevant analysis or key findings that either support or contraindicate your recommendation.
o Recommend next steps for the company. (What questions should the company answer before committing to your product idea? How would they get the answers?)
• Citations and reference page.
o Cite all references you used with in-text citations and a reference page. All citations and the reference page are to be in APA format.
2. Appendices (not part of your page count):
Here is an example of a S’mores Cereal that already exists by Kellogg’s
Also, General Mills used to have a S’mores cereal in the 1980’s…My proposal is to bring it back- revamped!
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