3.Analysis of the industry and the firm;
In this section you need to use analysis tools as follow ,
5 forces , PEST & SWOT or VRIO
4.Identification of the possible scenarios;
In this section The analysis will be in two part as follow corporate strategy and business strategy
For corporate strategy use Anosoff strategy
For business strategy use Porter Generic Strategies and cooperative strategy
5.Evaluation of the strategy and recommendation;
In this section All the above mentioned corporate and business strategy needs to be evaluated individually by using evaluation tools such as SAFe or alternative.
based on the evaluation ,we need to select and recommend strategy as below ;
Recommended corporate strategy
Recommended business strategy
1 Choose an organisation for which there is a large amount of information available about both the industry and the firm. Small private companies can be used but are not usually a good idea. You may not choose companies which feature in the large case studies in the Johnson & Scholes and Grant textbooks, or companies used for in-class teaching. Please confirm your choice of company with your tutor before proceeding. Collecting information can be done in groups.
2 Group preparation – This task is your research and this part is not graded. However without the research you will not be able to successfully complete the individual task. Based on the information collected, you will be asked to construct strategic tools that will lead to the analysis performed in your individual report.
3. The Individual Report. This is the only graded submission.
• Provide an analysis of the business environment of the firm. You should consider the main competitors and their competitive position; market details (value; share etc.); current trends in the market; future trends in the market (attractiveness of the industry).
• Provide an internal analysis of the firm giving details of its current strategic position and tactics. You should also consider the resources and capabilities of the firm and how they impact upon the success or otherwise of the firm (distinctiveness of the firm).
• Identify and evaluate possible strategies at the corporate and at the business level based on the previous analysis.
• Recommend the route forward. Provide an explanation of the scenario chosen and critical analysis of the implications.
The submission will be in the form of a consultant’s report. Guidance on the structure of the report can be found below; it should be a professional, business-like report. It should also use Harvard referencing. Guidance will be provided in classroom sessions.
The assignment should be 4000 words in length, (+/- 10%) and is worth 100% of your grade. The word count does not include appendices, references, bibliography, or other supporting material. Include only those things which you would include in a professional business report or which are essential background for markers if you are writing about a less well-known business.
Core learning outcomes
On completion of this unit you should be able to: Assessment number
1 Demonstrate in-depth knowledge of the tools and frameworks of strategy in order to select the appropriate ones with which to perform meaningful analysis to generate coherent strategic options and choice. 1
2 Select and apply a range of strategy tools, concepts and frameworks to analyse unstructured problems based on the issues presented by the external and internal business environment and use the analysis to evaluate and design appropriate strategies. 1
Section / Title Details / Guidance
Title page Title of your report. Address (to/from) and date of the report.
Executive Summary 150 word maximum summary of your report.
Contents Page Include page numbers.
Introduction Short introduction to the report setting out what the aims and objectives of the report are, what the report will cover and why. (Approximately 250 words)
Analysis of the industry and the firm Using third party sources (e.g. academic literature) and secondary data to analyse the concepts underpinning industrial analysis. You should make reference to any relevant models, and frameworks and include critical viewpoints to assess the attractiveness of the industry.
Using third party sources (e.g. academic literature) and secondary data to analyse the concepts underpinning internal strategic analysis. You should make reference to any relevant models, and frameworks and include critical viewpoints to assess the distinctiveness of the firm. (Approximately 1170 words)
Identification of the possible scenarios Using third party sources (e.g. academic literature) and data collected about the industry and the firm analyse the concepts underpinning corporate strategy and choose the one more appropriate for your firm. You should make reference to any relevant models, and frameworks and include critical viewpoints.
Using third party sources (e.g. academic literature) and data collected about the industry and the firm analyse the concepts underpinning business strategy and choose the more appropriate one for your firm. You should make reference to any relevant models, and frameworks and include critical viewpoints. (Approximately 1170 words)
Evaluation of the strategy and recommendation Evaluate the proposed strategies (corporate and business ones) using adequate frameworks and provide an explanation of why these strategies are best suited for your firm. (Approximately 1170 words)
Recommendations criteria This section should summarise the report aim and objectives and draw together the main points from your analysis of literature. It identifies what has been learned from undertaking this research it should clearly summarise the justification of your chosen strategies/ recommendations. (Approximately 200 words).