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This week the reading has discussed products such as Coca-cola and how these products segment the market. For instance, Coke focuses their marketing towards the youth market and Diet Coke is marketed towards older adults.
- For this discussion question, select a company that markets their products to similar, yet different, market segments. Be sure to identify the products and the market segment.
- Discuss the way the product is marketed. Do you think the company should market to any other segments? What recommendations would you give to this company?
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