Logos and Taglines: Distinctions in Marketing

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Logos and Taglines: Distinctions in Marketing

Distinction in Marketing In marketing, understanding the importance of brand identity plays a major role in your business and ensuring that your product distinguishes itself from your competitors. A key to establishing your product as a well-known entity that burrows itself into the psyche of your target customer base¬¬¬ are your company’s logo and tagline. These two trademarks of your company are how your customers recognize your business and identify with the products your company sells. Therefore, when starting a business extensive research and creativity should go into choosing both a logo and a tagline that differentiates your product from all others within your market. Logos Take a moment to think about famous logos around the world, what factors do most have in common? Usually it is a design or stylized lettering that is simple and unforgettable. Now think about Apple computers, their logo is an outline of a macintosh apple with a bite taken out of it. No matter the amount of exposure to computers people have when they see the Apple logo there is no question as to w...  

Distinction in Marketing
In marketing, understanding the importance of brand identity plays a major role in your business and ensuring that your product distinguishes itself from your competitors. A key to establishing your product as a well-known entity that burrows itself into the psyche of your target customer base¬¬¬ are your company’s logo and tagline. These two trademarks of your company are how your customers recognize your business and identify with the products your company sells. Therefore, when starting a business extensive research and creativity should go into choosing both a logo and a tagline that differentiates your product from all others within your market.
Logos
Take a moment to think about famous logos around the world, what factors do most have in common? Usually it is a design or stylized lettering that is simple and unforgettable. Now think about Apple computers, their logo is an outline of a macintosh apple with a bite taken out of it. No matter the amount of exposure to computers people have when they see the Apple logo there is no question as to w…

 


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