Distinction in Marketing
In marketing, understanding the importance of brand identity plays a major role in your business and ensuring that your product distinguishes itself from your competitors. A key to establishing your product as a well-known entity that burrows itself into the psyche of your target customer base¬¬¬ are your company’s logo and tagline. These two trademarks of your company are how your customers recognize your business and identify with the products your company sells. Therefore, when starting a business extensive research and creativity should go into choosing both a logo and a tagline that differentiates your product from all others within your market.
Take a moment to think about famous logos around the world, what factors do most have in common? Usually it is a design or stylized lettering that is simple and unforgettable. Now think about Apple computers, their logo is an outline of a macintosh apple with a bite taken out of it. No matter the amount of exposure to computers people have when they see the Apple logo there is no question as to w…