Social Change Movements. Think about the causes of success and failure for social change movements (e.g., PETA, anti-smoking, anti-obesity.) In a three- to five-page paper (excluding the title and reference pages):
Explain what causes some movements to become widely appealing and have major impacts on change.
Explain what causes other movements (regardless of the validity of their concerns) to fail.
Discuss the role leadership plays in the success or failure of a movement.