MGMT455

Justify the purpose of the selected health care establishments’ product(s) / service (s) and their associated life cycle(s). Suggest one (1) strategy to improve the marketing mix of the selected health care establishment. Support your strategy by highlighting one (1) benefit of (1) portfolio analysis and providing two (2) examples that display differential advantages.
February 11, 2020
THE HEALTH CARE INDUSTRY HAS BEEN FACED WITH INCREASING PRESSURE.
February 11, 2020

MGMT455


You have been the manager of human resources for a firm headquartered in the United States for many years. The firm has divisions all over the United States, as well as overseas. A new chief executive officer (CEO) has just come onboard after receiving his master’s degree in business from an ivy-league institution. He has great academic credentials but little work experience. The management model that the former CEO preferred was more formal and autocratic, with most decision making being centralized to a great degree. Some of the firm’s challenges include the following:
The firm expects to be in a much more competitive environment in the future.
To add to this, there has been talk about the possibility of employees forming a union because of the way they were treated under the former CEO.
The overseas divisions, where a much higher growth potential is expected, have repeatedly complained about the time it takes to have decisions made by the staff that is headquartered in the United States. On the other hand, there have been times where the international divisions have made decisions that are at odds with the company’s overall strategy
The new CEO has asked you to give him guidance on possibly changing the existing culture to better meet these challenges.
Individual Portion
Management models to discuss are as follows:
The use of an autocratic versus a participative management style toward decision making
Having a more centralized versus a more decentralized decision making
Adopting a more informal versus a more formal management style
Search for articles that deal with actual examples of each of the 3 management models regarding the management of the employees in this firm. Write a 500–750-word paper explaining why that particular model of management was chosen by the senior management in the article that you researched. In your opinion, was this approach toward management a success? Why or why not?
Please add your file into the small group area.
Group Portion
Present your research to your group on the Group Discussion Board. Together, determine whether each of the 3 management approaches researched by each student in the group was successful and why. If applicable, what would have been a better approach? Compile your findings for each approach into one document and submit it.
Please add the group file into the small group area
For assistance with your assignment, please use your text, Web resources, and all course materials.

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