Issues in Global Business & Strategic Concepts
For the final module coursework you will develop a global business issues case study. This is an individual final project that will allow students to demonstrate their attainment of the learning outcomes of the module, through the application of the concepts and techniques learnt.
The purpose of the case study is to apply the concepts and techniques of the module to the analysis of real-world situations and/or problems. You will be required to act as a business consultant and prepare a report analysing a modern day scenario (case study). This requires you to utilise appropriate models and techniques, from the whole module content, advising on strategic intervention and its impact on the global environment and to carry out an original development of a global issue of business choice that integrates views of economics, strategy, marketing, project management, human resource management and entrepreneurship. The case study should draw upon analysing global business change rather than summarise or rehash existing work or ideas. You are encouraged to use situations, evidence and data from your own experience where possible.
The case study should be a piece of work that provides specific strategies and tactics in the expansion of business in a global market place, considering production, and resource utilisation in order to enhance the value of the chosen subject of the case study. The strategies and tactics are to be supported with theories covered in the module.
The Case Study should follow the given outline:
1. Case study executive summary;
2. Introduction (describe the case study);
3. Background to case study, set scene;
4. Methodology of analysis;
5. Description of issues and problems;
8. Degree of consultancy;
9. Contributions to global business;
10. Conclusion and recommendations.
The case study should also include a section on how and where you obtained the information sources as well as the methodology used to perform any analysis.
When marking this assessment the academics will also be looking for the following criteria:
· Clear legible presentation.
· Good use of spelling, grammar and language throughout.
· Appropriate focus, meeting learning outcomes/assessment criteria.
· Logical progression and structure of arguments.
· (Normally) an introduction, a well-developed discussion and a conclusion summarising the work.
· The introduction will include an exploration of the focus of the assessment and discuss the way the assessment has been approached.
· Evidence of a range of relevant supporting reading.
· Use of accurate, evidence based information to support the arguments made.
· Follow normal Academic Regulations in terms of Academic Offences, style and language.
· Use the Harvard system of referencing and may include a bibliography that lists all resources referenced.
· A declaration statement which says you have checked your work for plagiarism that the work is your own and has never been submitted for marking before by you, or anyone else)
· Maintain the confidentiality of clients/customers and persons associated with them, colleagues and organisations
· 1. Case study executive summary; as the name suggest please provide a summary. I would recommend half to one side. This should clearly summarize the contents of the report. This does not count towards the total word limit.
· 2. Introduction (describe the case study); this should clearly introduce the report and state what is being argued. This is about setting the scene, introducing the case organization and scope of the report. This should be approx. 1 side in length.
· 3. Background to case study, set scene; Include a brief overview of the key issues that will be investigated and what research will be used to make sense of the key issues. This should be no more than 1 side in length.
· 4. Methodology of analysis; this should explain which sources you used to gain insight into the case organization and the issues under investigation. You should explain how you ensured the information from these sources were verified for credibility. So for example peer reviewed journals are more credible than blogs on the Internet. If using data to understand the environment for example have you used government statistics or other credible sources? All of the above is about checking that the data/information you use is credible. Keepthis brief (as a suggestion half a side will suffice).
· 5. Description of issues and problems; Introduce and systematically explore the key issues you have identified. Keep this to approx. 1 to 2 sides.
· 6. Solution; Detail the solutions to the issues identified above. Keep this to approx. 2 sides.
· 7. Evaluation; Key analysis/evaluation of the issues as first detailed in section 5. You should in this section be applying research (theories/models) from the module as indicated within the assessment brief. Please refer to the assessment brief. This is a significant section and should account for approx. 25 to 35% of the word count. This is only a guide but clearly this section is where you demonstrate that you not only understand the key research but also can apply this to the issues you have identified in the case organization.
· 8. Degree of consultancy; This is directed at briefly stating how your report will be disseminated and to who. So for example who is the primary audience for the report? Is this for specific audiences within the organization such as senior management? Is it also for consumption for outside audiences? If so who? This should be approx..Half to 1 side in length at most.
· 9. Contributions to global business; As the title suggests this section should detail the key contributions and to who as identified in section 8. This should be approx. 1 side in length.