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Explain briefly how the marketing function contributes to identifying and winning new customers for this existing product.

Assignment 1 Provide a brief context for either an insurance organisation, or a division of an insurance organisation, with which you are familiar. For this insurance organisation, or division of an insurance organisation: • Identify one significant existing product. • Explain briefly how the marketing function contributes to identifying and winning new customers for this existing product. • Analyse how the marketing function works with other business functions to ensure new customer expectations, in relation to this existing product, are met. • Make recommendations, based on your analysis, to improve the fulfilment of new customers’ expectations for this existing product. You are the nursing representative on a working group that is providing advice to a Maternal and Child Health Centre on implementing a program designed to prevent infant sleep problems and postnatal depression. You volunteer to search the literature and find the following article: Hiscock, H., Cook, F., Bayer, J., Le, H. N., Mensah, F., Cann, W., Symon, B., and St James-Roberts, I. (2014). Preventing Early Infant Sleep and Crying Problems and Postnatal Depression: A Randomized Trial. Pediatrics, 133(2), e346-e354. doi: 10.1542/peds.2013-1886 You wonder if the article is any good and whether the approach they take would be useful and suitable for your Maternal and Child Health Centre. The aim of this assignment is for students to critically appraise a selected published randomised controlled trial (RCT) and to apply what is found to a clinical scenario. Students are required to complete the following activities. Summarise the provided study using the PICOT framework Critically appraise the validity of the study using an established framework • Explain the primary study results Relate appraised study evidence to the clinical scenario

Assignment 1
Provide a brief context for either an insurance organisation, or a division of an insurance organisation, with which you are
familiar.
For this insurance organisation, or division of an insurance organisation:
• Identify one significant existing product.
• Explain briefly how the marketing function contributes to identifying and winning new customers for this existing
product.
• Analyse how the marketing function works with other business functions to ensure new customer expectations, in
relation to this existing product, are met.
• Make recommendations, based on your analysis, to improve the fulfilment of new customers’ expectations for this
existing product.

You are the nursing representative on a working group that is providing advice to a Maternal and Child Health Centre on implementing a program designed to prevent infant sleep problems and postnatal depression. You volunteer to search the literature and find the following article:

Hiscock, H., Cook, F., Bayer, J., Le, H. N., Mensah, F., Cann, W., Symon, B., and St James-Roberts, I. (2014). Preventing Early Infant Sleep and Crying Problems and Postnatal Depression: A Randomized Trial. Pediatrics, 133(2), e346-e354. doi: 10.1542/peds.2013-1886

You wonder if the article is any good and whether the approach they take would be useful and suitable for your Maternal and Child Health Centre.

The aim of this assignment is for students to critically appraise a selected published randomised controlled trial (RCT) and to apply what is found to a clinical scenario. Students are required to complete the following activities.

Summarise the provided study using the PICOT framework

Critically appraise the validity of the study using an established framework • Explain the primary study results
Relate appraised study evidence to the clinical scenario


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