1. What is Stew Leonards value proposition?2. How does Stew Leonards build long-term customer relationships?3. How has Stew Leonards applied the concepts of customer equity and customer lifetime value?
1. Stew Leonards creates some special values for target customers and builds strong relationships with them. He created the two rules: first the customer is always right and second if the customer is ever wrong, reread rule first, that ensure the customers coming back. 2: Stew Leonards main aim to build long-term customer relationships by servicing them quickly and need to ensure that they are always treated well. The delight customer bounded to create an emotional relationship with a brand and it is assured the customers coming back. Stew Leonards gained the reputation for special customer service for both international identity and profits