Marketing Research Case Study: Sperry/MacLennan Architects and Planners
Marketing Research can be designed for many scenarios. It is often referenced in existing companies to understand how clients purchase their product, competition or how to best communicate with the audience. This type of research is also necessary in a successful world-wide expansion as it provides a company with a blue print of how to grow. This paper will examine a global expansion case study and how to perform marketing research in a global economy.
Background of Case Study
The Sperry/MacLennan Architects and Planners Firm is a successful Canadian architecture company. The firm has been in business since 1988 and is very strategic in making decision for the organization as well as when taking on a project. The firm specializes in sporting facilities such as pools and gymnasium buildings. The company has found a great deal of success by seeking jobs and by referrals. Sperry/MacLennan only pursues jobs that they feel they have a good opportunity wining, which saves the company time and effort…