After reading the article, “Facebook’s New Advertising Model: You,” discuss how Facebook’s “Expanded Premium Ad” has advertisers standing in line to advertise on Facebook. How will this method of inserting a friend’s name as a product endorsement affect purchase intent?
Discussion # 2
Identify a minimum of three of the most important issues that must be considered when writing the creative strategy and objectives for an advertising campaign. Interpret the steps and issues and evaluate how each component affects buying behavior.