Challenges facing Sony New President
write an essay answering the following question
1 What are the challenges faced by Idei? In what order should he address these
2 How would you define Sony’s domain (business areas?) Does it make sense?
3 What should be changed in Sony? What aspects of Sony do not fit its businesses
today (time of case)?
4 Does Sony need to develop new core competence? Why?
5 In what direction should Idei lead Sony? How does it relate to Sony’s past values and
6 How can Idei gain power and assume a strong leadership role?