Task 1: Third person writing is required. Third person means that there are no words such as “I, me, my, we, or us” (first person writing), nor is there use of “you or your” (second person writing). If uncertain how to write in the third person, view this link: http://www.quickanddirtytips.com/education/grammar/first-second-and-third-person.
Task 2: Contractions are not used in business writing, so DO NOT use contractions in writing this assignment.
Task 3: You are expected to paraphrase and are NOT to use direct quotes. You are expected to paraphrase, which can be learned by reviewing this link: https://writing.wisc.edu/Handbook/QPA_paraphrase2.html.
Task 4: You are responsible for APA only for in-text citations and a reference list.
Task 5: You are expected to use the facts from the case scenario paired with the weekly courses readings to develop the analysis and support the reasoning. No more than two (2) external resources can be used in completing the assignment. The expectation is that you provide a robust use of the course readings. If any material is used from a source document, it must be cited and referenced. A reference within a reference list cannot exist without an associated in-text citation and vice versa. View the sample APA paper and the How to Cite and Reference file located under Week 7 content.
Please see Week 1 Content area – “How to Cite the Saylor eBook” to learn how to cite and reference the course eBook.
Note: Whenever material is used from any source document, it must be cited and referenced.
Step 2: How to Set Up the Paper
Create a Word or Rich Text Format (RTF) document that is double-spaced, 12-point font. The final product will be between 7-8 pages in length excluding the title page and reference page. You may not exceed eight (8) pages so it is important to write clearly and concisely.
Follow this format. Consider making an outline to ensure the correct headings are in place and to keep you organize the paper.
Title page with the title, your name, course number and name; date, and the instructor’s name;
Body, in paragraph form. Use the following section headings:
Growth Strategy (Note: a growth strategy is not a marketing strategy)
Organizational Structure and Staffing Needs
Customers and Promotion
Ethical Issues and Social Responsibility
Step 3: Read the Case Scenario provided under Week 7
Step 4: Write the Introduction
Create the introductory paragraph. The introductory paragraph is the first paragraph of the paper and tells a reader the main points covered in the paper. To help you know how to write an introduction, view this website to learn how to write an introductory paragraph: http://www.writing.ucsb.edu/faculty/donelan/intro.html
Step 5: Growth Strategy
Phoebe has to have a plan to grow her business. Read the course readings on Entrepreneurship as well as other chapters in the eBook. Then:
Discuss the steps Phoebe should take to organize and prioritize her business growth strategy. NOTE: a growth strategy is different than a marketing strategy so do not go to the Internet and pull up articles that discuss market expansion, market penetration, product expansion and diversification as this information is not what Step 5 is referencing.
Step 6: Business Form
Phoebe currently operates using a sole proprietorship business form. Phoebe enjoys all facets of owning a business. Now expanding by owning a restaurant, Phoebe will reconsider the current business form and determine the best business form for expanding the business.
All business forms have advantages and disadvantages so create a table with three columns. Label the first column, “Business Form.” Label the second column, “Advantages” and the third column, “Disadvantages.” Review the material on business forms and complete the table making sure to cover all business forms and capturing the advantages and disadvantages of each business form.
Once you have identified several advantages and disadvantages, then you are to discuss the advantages and disadvantages and identify the business form that best fits Phoebe’s expansion plan. Explain why the business form selected best fits Phoebe’s expansion plan.
Step 7: Financing Assistance
Phoebe has to ensure she has the resources to handle the expected growth.
For Phoebe to have the resources needed to manage the expected growth, she must have financing in place.
Discuss what kind of financing assistance might be available to Phoebe.
Select the best financing option for Phoebe’s business and explain why the financing assistance was chosen.