Describes the nature of the organization (provide industry, product/service, a brief history, and position in relation to competition) Identifies significant management personnel Discusses business strategy Defines the specific area of the business you plan to address

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Describes the nature of the organization (provide industry, product/service, a brief history, and position in relation to competition) Identifies significant management personnel Discusses business strategy Defines the specific area of the business you plan to address

Week 1 - Assignment   Selection of the firm Determine an organization you will analyze and evaluate over the six weeks of this course. The organization can be one in which you work, one in which you have access, or one of such substance that significant internet material is available for your use. Write a three (CONTENT) page paper that:

  • Describes the nature of the organization (provide industry, product/service, a brief history, and position in relation to competition)
  • Identifies significant management personnel
  • Discusses business strategy
  • Defines the specific area of the business you plan to address
In addition to the requirements above, your paper:
  • Must be double-spaced and 12 point font
  • Must be formatted according to APA style
  • Must include an introductory paragraph with a thesis statement (A MUST)
  • Must conclude with a restatement of the thesis and a conclusion paragraph (A MUST)
  • Must reference two scholarly resources
  • Must include a reference page written in APA format
NOTE:THE COVER PAGE AND THE REFERENCES PAGE ARE NOT PART OF THE THREE PAGES. BOTH ARE SEPARATE PAGES THAT MUST ALSO BE INCLUDED. Carefully review the Grading Rubric for the criteria that will be used to evaluate your assignment. BUS692.W1A1.07.2011 Description:   Total Possible Score: 5.00 Nature of the Organization and Significant Management Personnel Total: 1.00 Distinguished - Describes the nature of the organization with exceptional detail.  Provides a thorough explanation of significant management personnel. Proficient - Describes the nature of the organization with some detail.  The description explains the role of management personnel, but some details are missing or not fully described. Basic - Describes the nature of the organization with little detail.  An attempt to identify the significant management personnel is made, but is lacking in detail and/or relevance. Below Expectations - Attempts to describe the nature of the organization, but does not identify the significant management personnel. Non-Performance - The description of the nature of the organization and identification of significant management personnel is non-existent or lacks the components described in the assignment instructions.   Discuss Business Strategy Total: 2.00 Distinguished - Provides a complete and thoughtful discussion of the business strategies used by the organization. The business strategy is supported with relevant details, demonstrating a clear understanding. Proficient - Provides a sufficient discussion of the business strategies used by the organization.  Some strategies are not fully developed within the discussion. Basic - Provides a brief discussion of the business strategies used by the organization.  The strategies provided are partially incomplete and/or are not developed within the discussion. Below Expectations - Provides a vague or incomplete discussion of the business strategies used by the organization.  The discussion lacks supportive details and strategies are not fully developed. Non-Performance - A discussion of business strategy is either non-existent or lacks the components described in the assignment instructions.   Define the Specific Area of the Business Total: 1.00 Distinguished - Clearly and comprehensively defines the specific area of business that will be addressed.  The discussion provides detailed and relevant information. Proficient - Sufficiently discusses the specific area of business that will be addressed.  The discussion is missing some details that are relevant to fully understanding the organization. Basic - Briefly discusses the area of business that will be addressed, but the description is not specific.  The discussion is missing several details that are necessary to understand the organization. Below Expectations - Fails to provide an adequate discussion of the business that will be addressed. Non-Performance - A definition of the specific area of business you plan to address is either non-existent or lacks the components described in the assignment instructions.   Critical Thinking: Explanation of Issues Total: 0.20 Distinguished - Clearly and comprehensively explains in detail the issue to be considered, delivering all relevant information necessary for full understanding. Proficient - Clearly explains in detail the issue to be considered, delivering enough relevant information for an adequate understanding. Basic - Briefly recognizes the issue to be considered, delivering minimal information for a basic understanding. Below Expectations -Briefly recognizes the issue to be considered, but may not deliver additional information necessary for a basic understanding. Non-Performance - The assignment is either non-existent or lacks the components described in the instructions.   Written Communication: Control of Syntax and Mechanics Total: 0.20 Distinguished - Displays meticulous comprehension and organization of syntax and mechanics, such as spelling and grammar. Written work contains no errors, and is very easy to understand. Proficient - Displays comprehension and organization of syntax and mechanics, such as spelling and grammar. Written work contains only a few minor errors, and is mostly easy to understand. Basic - Displays basic comprehension of syntax and mechanics, such as spelling and grammar. Written work contains a few errors, which may slightly distract the reader. Below Expectations - Fails to display basic comprehension of syntax or mechanics, such as spelling and grammar. Written work contains major errors, which distract the reader. Non-Performance - The assignment is either non-existent or lacks the components described in the instructions.   APA Formatting Total: 0.20 Distinguished - Accurately uses APA formatting consistently throughout the paper, title and reference page. Proficient - Exhibits APA formatting throughout the paper; however, layout contains a few minor errors. Basic - Exhibits basic knowledge of APA formatting throughout the paper.  Layout does not meet all APA requirements. Below Expectations - Fails to exhibit basic knowledge of APA formatting.  There are frequent errors, making the layout difficult to distinguish as APA. Non-Performance - The assignment is either non-existent or lacks the components described in the instructions.   Page Requirement Total: 0.20 Distinguished - The paper meets the specific page requirement stipulated in the assignment description. Proficient - The paper closely meets the page requirements predetermined in the assignment description. Basic - The paper meets over half of the page requirement. Below Expectations - A fraction of the page requirement is completed. Non-Performance - The assignment is either non-existent or lacks the components described in the instructions.   Resource Requirement Total: 0.20 Distinguished - Provides ample resources and uses the correct amount of sources from the specified search agent. Proficient - Provides the approximate number of sources, while using some of the correct search agents specified in the assignment instructions. Basic - Provides over half of the  sources required in the assignment instructions. Below Expectations - Barely provides adequate resources and unable to include sources from specified search agent. Non-Performance - The assignment is either non-existent or lacks the components described in the instructions.    

Week 1 – Assignment

 

Selection of the firm

Determine an organization you will analyze and evaluate over the six weeks of this course. The organization can be one in which you work, one in which you have access, or one of such substance that significant internet material is available for your use.

Write a three (CONTENT) page paper that:

  • Describes the nature of the organization (provide industry, product/service, a brief history, and position in relation to competition)
  • Identifies significant management personnel
  • Discusses business strategy
  • Defines the specific area of the business you plan to address

In addition to the requirements above, your paper:

  • Must be double-spaced and 12 point font
  • Must be formatted according to APA style
  • Must include an introductory paragraph with a thesis statement (A MUST)
  • Must conclude with a restatement of the thesis and a conclusion paragraph (A MUST)
  • Must reference two scholarly resources
  • Must include a reference page written in APA format

NOTE:THE COVER PAGE AND THE REFERENCES PAGE ARE NOT PART OF THE THREE PAGES. BOTH ARE SEPARATE PAGES THAT MUST ALSO BE INCLUDED.
Carefully review the Grading Rubric for the criteria that will be used to evaluate your assignment.

BUS692.W1A1.07.2011

Description:

 

Total Possible Score: 5.00

Nature of the Organization and Significant Management Personnel

Total: 1.00

Distinguished – Describes the nature of the organization with exceptional detail.  Provides a thorough explanation of significant management personnel.

Proficient – Describes the nature of the organization with some detail.  The description explains the role of management personnel, but some details are missing or not fully described.

Basic – Describes the nature of the organization with little detail.  An attempt to identify the significant management personnel is made, but is lacking in detail and/or relevance.

Below Expectations – Attempts to describe the nature of the organization, but does not identify the significant management personnel.

Non-Performance – The description of the nature of the organization and identification of significant management personnel is non-existent or lacks the components described in the assignment instructions.

 

Discuss Business Strategy

Total: 2.00

Distinguished – Provides a complete and thoughtful discussion of the business strategies used by the organization. The business strategy is supported with relevant details, demonstrating a clear understanding.

Proficient – Provides a sufficient discussion of the business strategies used by the organization.  Some strategies are not fully developed within the discussion.

Basic – Provides a brief discussion of the business strategies used by the organization.  The strategies provided are partially incomplete and/or are not developed within the discussion.

Below Expectations – Provides a vague or incomplete discussion of the business strategies used by the organization.  The discussion lacks supportive details and strategies are not fully developed.

Non-Performance – A discussion of business strategy is either non-existent or lacks the components described in the assignment instructions.

 

Define the Specific Area of the Business

Total: 1.00

Distinguished – Clearly and comprehensively defines the specific area of business that will be addressed.  The discussion provides detailed and relevant information.

Proficient – Sufficiently discusses the specific area of business that will be addressed.  The discussion is missing some details that are relevant to fully understanding the organization.

Basic – Briefly discusses the area of business that will be addressed, but the description is not specific.  The discussion is missing several details that are necessary to understand the organization.

Below Expectations – Fails to provide an adequate discussion of the business that will be addressed.

Non-Performance – A definition of the specific area of business you plan to address is either non-existent or lacks the components described in the assignment instructions.

 

Critical Thinking: Explanation of Issues

Total: 0.20

Distinguished – Clearly and comprehensively explains in detail the issue to be considered, delivering all relevant information necessary for full understanding.

Proficient – Clearly explains in detail the issue to be considered, delivering enough relevant information for an adequate understanding.

Basic – Briefly recognizes the issue to be considered, delivering minimal information for a basic understanding.

Below Expectations -Briefly recognizes the issue to be considered, but may not deliver additional information necessary for a basic understanding.

Non-Performance – The assignment is either non-existent or lacks the components described in the instructions.

 

Written Communication: Control of Syntax and Mechanics

Total: 0.20

Distinguished – Displays meticulous comprehension and organization of syntax and mechanics, such as spelling and grammar. Written work contains no errors, and is very easy to understand.

Proficient – Displays comprehension and organization of syntax and mechanics, such as spelling and grammar. Written work contains only a few minor errors, and is mostly easy to understand.

Basic – Displays basic comprehension of syntax and mechanics, such as spelling and grammar. Written work contains a few errors, which may slightly distract the reader.

Below Expectations – Fails to display basic comprehension of syntax or mechanics, such as spelling and grammar. Written work contains major errors, which distract the reader.

Non-Performance – The assignment is either non-existent or lacks the components described in the instructions.

 

APA Formatting

Total: 0.20

Distinguished – Accurately uses APA formatting consistently throughout the paper, title and reference page.

Proficient – Exhibits APA formatting throughout the paper; however, layout contains a few minor errors.

Basic – Exhibits basic knowledge of APA formatting throughout the paper.  Layout does not meet all APA requirements.

Below Expectations – Fails to exhibit basic knowledge of APA formatting.  There are frequent errors, making the layout difficult to distinguish as APA.

Non-Performance – The assignment is either non-existent or lacks the components described in the instructions.

 

Page Requirement

Total: 0.20

Distinguished – The paper meets the specific page requirement stipulated in the assignment description.

Proficient – The paper closely meets the page requirements predetermined in the assignment description.

Basic – The paper meets over half of the page requirement.

Below Expectations – A fraction of the page requirement is completed.

Non-Performance – The assignment is either non-existent or lacks the components described in the instructions.

 

Resource Requirement

Total: 0.20

Distinguished – Provides ample resources and uses the correct amount of sources from the specified search agent.

Proficient – Provides the approximate number of sources, while using some of the correct search agents specified in the assignment instructions.

Basic – Provides over half of the  sources required in the assignment instructions.

Below Expectations – Barely provides adequate resources and unable to include sources from specified search agent.

Non-Performance – The assignment is either non-existent or lacks the components described in the instructions.

 

 


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