Marketing Complex Offerings

Write a 700- to 1,050-word paper describing and comparing quantitative and qualitative research methods. Define appropriate academic research. Define quantitative research and qualitative research. Explain how they differ, and relate each to the human services field and the scientific method. Describe how to decide whether to use a quantitative or a qualitative research methodology. Provide examples of what sort of study is appropriate for each methodology, and explain why. Define mixed method research, and describe its strengths. Provide an example of when it is appropriate to apply mixed method research in the human services field. Identify an ethical issue in research that was addressed in the article.
July 3, 2020
what are the risks and benefits of hsbc’s positioning itself as the world’s local bank?
July 3, 2020

Marketing Complex Offerings

In an era of more fiscal control, more attention is being put on the budgets and purchasing decisions. The impact is that more people higher in the buyer organization will want to okay large purchases. The result is more participants, more scrutiny and micro purchases. The smaller purchases or projects can allow the buying organization to have less people involved who may not have to be on the executive team. Key Chapter Points 1. Buyers’ expectations are different 2. Understand the unique needs of your buyer personas 3. Buyer personas make collective decisions for the organization 4. Understand the attributes of the buyers 5. A purchase is always seen as an investment 6. Emotion has a hand in all buying 7. Buyers can struggle with unseen forces in making buying decisions 8. Buyers are technologically-enabled like never before 9. Buyers regard socialization as a decision-making tool 10. Business to business buying demands different skills than consumer  

In an era of more fiscal control, more attention is being put on the budgets and purchasing decisions. The impact is that more people higher in the buyer organization will want to okay large purchases. The result is more participants, more scrutiny and micro purchases. The smaller purchases or projects can allow the buying organization to have less people involved who may not have to be on the executive team.

Key Chapter Points

1. Buyers’ expectations are different
2. Understand the unique needs of your buyer personas
3. Buyer personas make collective decisions for the organization
4. Understand the attributes of the buyers
5. A purchase is always seen as an investment
6. Emotion has a hand in all buying
7. Buyers can struggle with unseen forces in making buying decisions
8. Buyers are technologically-enabled like never before
9. Buyers regard socialization as a decision-making tool
10. Business to business buying demands different skills than consumer

 


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