Critically analyze the value of the innovation and branding approach suggested by Barone and Jewell. Be sure to provide your inputs on the pros and cons. Compare the authors approach to the other approaches you are familiar with. Assess how the Barone and Jewell approach could be applied to your own organization. Discuss what might work and what is not applicable in their approach. Support your positions with at least two peer-reviewed journal articles.

Write one to two paragraphs (a) selecting the general area of focus (see above list), (b) summarizing the problem area (be specific in defining the problem), (c) describing what you already know about the topic, and (d) why you have chosen this topic for a literature review. The topic should apply criminal justice research to an individual, organizational, or social problem. Include a working title and the objective of the paper.
July 5, 2020
Prompt #3: If you could, what would you like to leave on the Moon? Is there an experiment or random object you would like to leave to see how they react? What do you think would happen to your experiment/object over time? Prompt #4: Is there any change to the spacecraft and cargo during a space mission, or are there any outside factors, that could affect the orbit or the flight of the craft? There is at least one that is mentioned in the video and is based on what you have learned so far about science. What other changes or factors might affect the trip in some way? Make your best guess on how the mission would be impacted by this change. Explain your reasoning.
July 5, 2020

Critically analyze the value of the innovation and branding approach suggested by Barone and Jewell. Be sure to provide your inputs on the pros and cons. Compare the authors approach to the other approaches you are familiar with. Assess how the Barone and Jewell approach could be applied to your own organization. Discuss what might work and what is not applicable in their approach. Support your positions with at least two peer-reviewed journal articles.

Firms often look for ways to improve the return on investment in costly innovation strategies. Barone and Jewell (2013) investigated a previously unexplored benefit of innovation that occurs when a brand’s reputation as a provider of valued new offerings allows it to earn innovation credit, a form of customer-based brand equity.

Innovation credit provides brands with the license or latitude to use strategies that violate category norms without the penalty (in the form of impaired attitudes) that consumers have been shown to levy on less innovative brands. Consistent with the proposed theoretical framework, the authors posited in three studies that innovative brands are granted the license to employ nonnormative strategies without consumer sanction. In addition to providing evidence regarding the inferential mechanism underlying this licensing effect, one study shows that, under certain conditions, innovative brands not only escape the penalty associated with using atypical strategies but are actually rewarded for utilizing such approaches.

Review the following:

Use the Argosy University online library resources to identify two peer-reviewed journal articles on the concept of the innovator’s license.

Complete the following:

  • Critically analyze the value of the innovation and branding approach suggested by Barone and Jewell. Be sure to provide your inputs on the pros and cons.
  • Compare the authors approach to the other approaches you are familiar with.
  • Assess how the Barone and Jewell approach could be applied to your own organization.
  • Discuss what might work and what is not applicable in their approach.
  • Support your positions with at least two peer-reviewed journal articles.

Write your initial response in 300–500 words. Your response should be thorough and address all components of the discussion question in detail, include citations of all sources, where needed, according to the APA Style, and demonstrate accurate spelling, grammar, and punctuation

Do the following when responding to your peers: 
  • Read your peers’ answers.
  • Provide substantive comments by
    • contributing new, relevant information from course readings, Web sites, or other sources;
    • building on the remarks or questions of others; or
    • sharing practical examples of key concepts from your professional or personal experiences
  • Respond to feedback on your posting and provide feedback to other students on their ideas.
  • Make sure your writing
    • is clear, concise, and organized;
    • demonstrates ethical scholarship in accurate representation and attribution of sources; and
    • displays accurate spelling, grammar, and punctuation.

Grading Criteria

Assignment Components
Max Points

Initial response:

  • Was substantive, insightful, original, accurate, and timely.
  • Demonstrated advanced understanding of concepts.
  • Compiled/synthesized theories and concepts drawn from a variety of sources to support statements and conclusions.
16

Discussion Response and Participation:

  • Responded to a minimum of two peers in a timely manner.
  • Offered points of view supported by research.
  • Asked challenging questions that promoted discussion.
  • Drew relationships between one or more points in the discussion.
16

Writing:

  • Wrote in a clear, concise, formal, and organized manner.
  • Responses were error free.
  • Information from sources, where applicable, was paraphrased appropriately and accurately cited.
8
Total:
40

Firms often look for ways to improve the return on investment in costly innovation strategies. Barone and Jewell (2013) investigated a previously unexplored benefit of innovation that occurs when a brand’s reputation as a provider of valued new offerings allows it to earn innovation credit, a form of customer-based brand equity.

Innovation credit provides brands with the license or latitude to use strategies that violate category norms without the penalty (in the form of impaired attitudes) that consumers have been shown to levy on less innovative brands. Consistent with the proposed theoretical framework, the authors posited in three studies that innovative brands are granted the license to employ nonnormative strategies without consumer sanction. In addition to providing evidence regarding the inferential mechanism underlying this licensing effect, one study shows that, under certain conditions, innovative brands not only escape the penalty associated with using atypical strategies but are actually rewarded for utilizing such approaches.

Review the following:

Use the Argosy University online library resources to identify two peer-reviewed journal articles on the concept of the innovator’s license.

Complete the following:

  • Critically analyze the value of the innovation and branding approach suggested by Barone and Jewell. Be sure to provide your inputs on the pros and cons.
  • Compare the authors approach to the other approaches you are familiar with.
  • Assess how the Barone and Jewell approach could be applied to your own organization.
  • Discuss what might work and what is not applicable in their approach.
  • Support your positions with at least two peer-reviewed journal articles.

Write your initial response in 300–500 words. Your response should be thorough and address all components of the discussion question in detail, include citations of all sources, where needed, according to the APA Style, and demonstrate accurate spelling, grammar, and punctuation

Do the following when responding to your peers: 

  • Read your peers’ answers.
  • Provide substantive comments by
    • contributing new, relevant information from course readings, Web sites, or other sources;
    • building on the remarks or questions of others; or
    • sharing practical examples of key concepts from your professional or personal experiences
  • Respond to feedback on your posting and provide feedback to other students on their ideas.
  • Make sure your writing
    • is clear, concise, and organized;
    • demonstrates ethical scholarship in accurate representation and attribution of sources; and
    • displays accurate spelling, grammar, and punctuation.

Grading Criteria

Assignment Components
Max Points

Initial response:

  • Was substantive, insightful, original, accurate, and timely.
  • Demonstrated advanced understanding of concepts.
  • Compiled/synthesized theories and concepts drawn from a variety of sources to support statements and conclusions.
16

Discussion Response and Participation:

  • Responded to a minimum of two peers in a timely manner.
  • Offered points of view supported by research.
  • Asked challenging questions that promoted discussion.
  • Drew relationships between one or more points in the discussion.
16

Writing:

  • Wrote in a clear, concise, formal, and organized manner.
  • Responses were error free.
  • Information from sources, where applicable, was paraphrased appropriately and accurately cited.
8
Total:
40

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