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http://www.youtube.com/watch?v=7MV3HWQHl1s (Links to an external site.)
This video is a great example of Cause Marketing (Chapter 4). Cause Marketing programs have become popular.
Your original posting – Write 3-4 paragraphs on the following:
- Conduct some research on 1 company that uses Cause Marketing strategies. Give a short description of the company.
- Describe at least one of its cause marketing programs in details (i.e. give specifics such as: how does the strategy work, who does it target [target market], the $ amounts or items donated, and numbers of lives impacted etc.)
- How successful is this company, and does its Cause Marketing impact the company’s level of success?
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