Write 1-2 paragraphs for a discussion post.
As we explore the process of developing new offerings, it’s important to realize that there is inherent risk in launching a new product or service.
For this discussion forum, you will include the following in your initial post:
- Conduct research to identify a product launch that succeeded and one that failed and share your findings.
- Discuss why each launch succeeded or failed.
- Share what you would have done differently to make the failed launch a success.
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