The Role of Research in Marketing

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August 26, 2020
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August 26, 2020

The Role of Research in Marketing

INTRODUCTION This research aims at finding out basic research methods, principles and techniques in order to present them in a seminar entitled “The Role of Research in Marketing” that is going to be organized on 20 August 2010. For this reason, this study will collect data and information regarding research methods, principles and techniques from various sources, especially secondary sources. In this regard, this study taken into account various postulations made so far by the researchers, theorists and scholars. Research, generally is the composition of the two words: ‘Re’ and ‘Search’, which means ‘again’ and ‘seek’ respectively. Hence, etymologically, research indicates the function of searching for a given phenomenon again. However, research does not include only the retest of the already-established theories but also means to seek new phenomena. In this sense, research can simply be defined as an enquiry into the given social or scientific issues and phenomena. Research, thus, is a process of seeking new phenomenon or retesting the already-established postulations in th...  

INTRODUCTION
This research aims at finding out basic research methods, principles and techniques in order to present them in a seminar entitled “The Role of Research in Marketing” that is going to be organized on 20 August 2010. For this reason, this study will collect data and information regarding research methods, principles and techniques from various sources, especially secondary sources. In this regard, this study taken into account various postulations made so far by the researchers, theorists and scholars.
Research, generally is the composition of the two words: ‘Re’ and ‘Search’, which means ‘again’ and ‘seek’ respectively. Hence, etymologically, research indicates the function of searching for a given phenomenon again. However, research does not include only the retest of the already-established theories but also means to seek new phenomena. In this sense, research can simply be defined as an enquiry into the given social or scientific issues and phenomena. Research, thus, is a process of seeking new phenomenon or retesting the already-established postulations in th…

 


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