Discussion # 1
Analyze and discuss factors associated with the most appropriate media mix for an advertising campaign and the skills required to make a media selection. Why is it important to understand the characteristics of media options? Develop a SWOT analysis on at least two of the marketing channels you might select for an advertising campaign. Support your analysis with at least three references
Discussion # 2
Identify the pros and cons of using radio, print, television, and digital media. Select two and discuss the pros and cons of using each media for an advertising campaign, including the legal considerations for each alternative.