Post by Day 3 (TODAY) a 150- to 250-word response to the following: Explain how the concept of TQM includes continuous improvement, empowerment, and quality function deployment. Use relevant, real-life examples to illustrate your points. Explain why it is important to have a marketing plan and include what you think are the most important parts of the marketing plan. Justify your selections. From a social change perspective, what parts of the marketing plan might have the most significant impact on social change?

Identify the goals of the change management plan. Describe 3-5 challenges employees may face in accepting this change and how diversity, cultural norms and personal ethics may impact these challenges. Identify and describe at least three critical management techniques and skills that managers can utilize to motivate their subordinates to accept the necessary changes. Explain the process (step-by-step) that managers will need to use to successfully implement this pla
September 8, 2020
Identify six promotional methods you will use to reach the target market for your selected scenario. Provide your justification in terms of why this method is appropriate for your target audience. How should your firm utilize social media to position your brand? Pick two firms which compete in the product category you selected. What promotional methods do they use to market their brand? Do you agree with their approach? Why or why not?
September 8, 2020

Post by Day 3 (TODAY) a 150- to 250-word response to the following: Explain how the concept of TQM includes continuous improvement, empowerment, and quality function deployment. Use relevant, real-life examples to illustrate your points. Explain why it is important to have a marketing plan and include what you think are the most important parts of the marketing plan. Justify your selections. From a social change perspective, what parts of the marketing plan might have the most significant impact on social change?

Week 4 Discussion

Total Quality Management and the Marketing Plan

Marketing managers need to recognize the importance of the concept of interdependence when developing an effective marketing plan. In this week’s Learning Resources, you considered the value and process of Total Quality Management (TQM). You learned how this method could be used by managers to improve how a marketing plan is implemented. You have considered why firms who establish a TQM strategy across all functional areas of the business may be more likely to realize their marketing objectives. You are also now familiar with marketing plans and how effective marketing plans can be implemented. You have seen that feedback and analysis of the marketing plan must be a part of the process of achieving your marketing goals and that interrelatedness between functional areas is key. You also took a close look at what is included in a typical marketing plan. Consider a product or service you regularly purchase. Which parts of the marketing plan are most important to your particular product or service? Why? To prepare:
  • Review Chapters 18 and 19 in your course text.
  • Review the web articles included in this week’s Learning Resources.
Post by Day 3 (TODAY) a 150- to 250-word response to the following:
  • Explain how the concept of TQM includes continuous improvement, empowerment, and quality function deployment. Use relevant, real-life examples to illustrate your points.
  • Explain why it is important to have a marketing plan and include what you think are the most important parts of the marketing plan. Justify your selections. From a social change perspective, what parts of the marketing plan might have the most significant impact on social change?
Be sure to support your work with specific citations from the Learning Resources and any additional sources. Note: Independent research is required for this Discussion. Read a selection of your colleagues’ postings. Respond by Day 6 (SATURDAY) - 3/25 BY 10PM CST) to at least two colleagues in one or more of the following ways:
  • Ask a clarifying question about your colleague’s post.
  • Make a suggestion that expands upon your colleague’s post.
  • Share an experience or insight related to your colleague’s post.
(I WILL SEND YOU THE RESPONSES FROM THE 2 STUDENTS)   Return to this Discussion in a few days and read the responses to your initial post. Note what you have learned and insights that you gained as a result of your colleagues’ comments.   RESOURCES:

Required Resources

Readings

Week 4 Discussion

Total Quality Management and the Marketing Plan

Marketing managers need to recognize the importance of the concept of interdependence when developing an effective marketing plan. In this week’s Learning Resources, you considered the value and process of Total Quality Management (TQM). You learned how this method could be used by managers to improve how a marketing plan is implemented. You have considered why firms who establish a TQM strategy across all functional areas of the business may be more likely to realize their marketing objectives.

You are also now familiar with marketing plans and how effective marketing plans can be implemented. You have seen that feedback and analysis of the marketing plan must be a part of the process of achieving your marketing goals and that interrelatedness between functional areas is key. You also took a close look at what is included in a typical marketing plan. Consider a product or service you regularly purchase. Which parts of the marketing plan are most important to your particular product or service? Why?

To prepare:

  • Review Chapters 18 and 19 in your course text.
  • Review the web articles included in this week’s Learning Resources.

Post by Day 3 (TODAY) a 150- to 250-word response to the following:

  • Explain how the concept of TQM includes continuous improvement, empowerment, and quality function deployment. Use relevant, real-life examples to illustrate your points.
  • Explain why it is important to have a marketing plan and include what you think are the most important parts of the marketing plan. Justify your selections. From a social change perspective, what parts of the marketing plan might have the most significant impact on social change?

Be sure to support your work with specific citations from the Learning Resources and any additional sources.

Note: Independent research is required for this Discussion.

Read a selection of your colleagues’ postings.

Respond by Day 6 (SATURDAY) – 3/25 BY 10PM CST) to at least two colleagues in one or more of the following ways:

  • Ask a clarifying question about your colleague’s post.
  • Make a suggestion that expands upon your colleague’s post.
  • Share an experience or insight related to your colleague’s post.

(I WILL SEND YOU THE RESPONSES FROM THE 2 STUDENTS)

 

Return to this Discussion in a few days and read the responses to your initial post. Note what you have learned and insights that you gained as a result of your colleagues’ comments.

 

RESOURCES:

Required Resources

Readings


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