Web 2.0 has changed to landscape of Public Relations and with it the measurement for success. How does Web 2.0 measure Public Relations success compared to the traditional metrics used? Discuss the Conversion Index and provide an example for each of the trackable elements used to determine ROI (Return on Investment). The trackable elements include traffic, leads/sales, calls to action, engagement, relationships, authority, education and participation, perception, and registrations/memberships/community activity.September 9, 2020
Capital structure analysis which examines the various debt and equity instruments used by the organization, as well as the impact on EPS, PE ratios, and price per share Evaluation of long-term financing instruments and strategies for the selected organization Recommend an optimal capital structure for the selected organization in view of current business, economic, and industry trends Estimate of the firm's cost of capital, price per share, and market value based on the optimal capital structure that you have devisedSeptember 9, 2020
Developing A Strategic Approach
Write a six to eight (6-8) page paper in which you:
- Create a mission and vision statement for your organization. Determine three (3) specific strategic goals that align with the ideals in those two (2) statements.
- Recommend one (1) specific adaptive strategy or combination of adaptive strategies that would be most effective in ensuring that the organization achieves its strategic goals. Support your recommendation with examples of the successful application of the recommended strategy or strategies.
- Outline three (3) service delivery and three (3) support components that will be necessary elements of the organization’s value chain geared toward achieving the strategic goals that you identified. Examine, in detail, the main reasons why the delivery and support components of the value chain that you identified are essential to the achievement of the organization’s goals.
- Suggest one (1) specific approach to maintaining the selected adaptive strategy or strategies in order to ensure that the organization achieves its mission and vision.
- Use at least three (3) quality academic resources in this assignment. Note: Wikipedia and other Websites to not qualify as academic resources.
Your assignment must follow these formatting requirements:
- Be typed, double spaced, using Times New Roman font (size 12), with one-inch margins on all sides; citations and references must follow APA or school-specific format. Check with your professor for any additional instructions.
- Include a cover page containing the title of the assignment, the student’s name, the professor’s name, the course title, and the date. The cover page and the reference page are not included in the required assignment page length.
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