Web 2.0 has changed to landscape of Public Relations and with it the measurement for success. How does Web 2.0 measure Public Relations success compared to the traditional metrics used? Discuss the Conversion Index and provide an example for each of the trackable elements used to determine ROI (Return on Investment). The trackable elements include traffic, leads/sales, calls to action, engagement, relationships, authority, education and participation, perception, and registrations/memberships/community activity.
Should be a minimum of 250-300 words in APA format. Support your explanations and analysis with the required text, citing specific examples to illustrate points