Write a brief paragraph (in your own words) that defines the concept of both the "push channel strategy" and the "pull channel strategy." Provide an example of a company that uses both strategies, describing in detail how and why the company uses them both.

Provide one historical example of each goal/purpose. With which do you agree the most and why?
September 21, 2020
Assuming your adversary is unconcerned with ethics, describe at least 3 of the unethical or immoral ways this enemy uses technology to attempt to attack or defeat the United States or its allies. What are 3 unethical ways this entity or its sponsor employs the technologies against their nation’s own population? Explain in detail. For all of these unethical acts, include details about the motives behind precise uses.
September 22, 2020

Write a brief paragraph (in your own words) that defines the concept of both the "push channel strategy" and the "pull channel strategy." Provide an example of a company that uses both strategies, describing in detail how and why the company uses them both.

Part 1 – The Push-Pull Marketing Strategy  

  • Write a brief paragraph (in your own words) that defines the concept of both the "push channel strategy" and the "pull channel strategy."
  • Provide an example of a company that uses both strategies, describing in detail how and why the company uses them both.
  Part 2 – Product Advertising   There are 3 basic forms of product advertising.  
  • Choose and describe a print advertisement (magazines, newspapers, direct mail, etc.) that appeals to you personally. Cite the publication source of the advertisement and the date it was published.
  • Why does this advertisement appeal to you? Explain why you believe this advertisement is effective.
  • Write a comprehensive description of the advertisement so that your classmates may easily visualize it.
  • How many of the 3 forms of product advertising are used in the promotion? Describe them in detail.
  Part 3 – Sales Promotions   There are many sales promotion tools detailed in the textbook; you will consider coupons and rebates.  
  • Describe how and why coupons are used as a sales promotion tool and provide an example of a company that effectively uses coupons. Describe the promotion in detail.
  • Describe how and why rebates are used as a sales promotion tool and provide an example of a company that effectively uses rebates. Again, describe the promotion in detail.
  • Write a comprehensive paragraph that compares the advantages and disadvantages of these 2 sales promotion tools from your perspective; include a statement as to which of the 2 promotions appeals to you more. Why?
Provide and explain a relevant Scripture reference to the subject under study this module/week. This does not contribute to the minimum length of 200 words.

Part 1 – The Push-Pull Marketing Strategy

 

  • Write a brief paragraph (in your own words) that defines the concept of both the “push channel strategy” and the “pull channel strategy.”
  • Provide an example of a company that uses both strategies, describing in detail how and why the company uses them both.

 

Part 2 – Product Advertising

 

There are 3 basic forms of product advertising.

 

  • Choose and describe a print advertisement (magazines, newspapers, direct mail, etc.) that appeals to you personally. Cite the publication source of the advertisement and the date it was published.
  • Why does this advertisement appeal to you? Explain why you believe this advertisement is effective.
  • Write a comprehensive description of the advertisement so that your classmates may easily visualize it.
  • How many of the 3 forms of product advertising are used in the promotion? Describe them in detail.

 

Part 3 – Sales Promotions

 

There are many sales promotion tools detailed in the textbook; you will consider coupons and rebates.

 

  • Describe how and why coupons are used as a sales promotion tool and provide an example of a company that effectively uses coupons. Describe the promotion in detail.
  • Describe how and why rebates are used as a sales promotion tool and provide an example of a company that effectively uses rebates. Again, describe the promotion in detail.
  • Write a comprehensive paragraph that compares the advantages and disadvantages of these 2 sales promotion tools from your perspective; include a statement as to which of the 2 promotions appeals to you more. Why?

Provide and explain a relevant Scripture reference to the subject under study this module/week. This does not contribute to the minimum length of 200 words.


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