Write a brief paragraph (in your own words) that defines the concept of both the “push channel strategy” and the “pull channel strategy.” Provide an example of a company that uses both strategies, describing in detail how and why the company uses them both.

Discussion 1 Assume you are the Marketing Manager for Target or another brand. How would you apply the four functions of the marketing management process in your role? In your answer, identify how a marketing manager might realize when it is time to focus on one function or another. You must use the text and at least one additional scholarly source. Discussion 2 Imagine you are consulting with a manager of a business that sells cleaning supplies to nursing homes. Your client wants to develop a marketing plan but has a small budget for marketing his business. How would you show your client the benefits of a marketing plan? If your client does not agree with your marketing strategy for his business, explain how you would respond and what approach you would use to convince the client the marketing plan can be successful. You must use the text and at least one additional scholarly source.
October 9, 2020
Assignment 2: LASA 1—The Buying Process Every product or service has a buying process, even digital products and services. In this assignment, you will research and analyze the buying process for an online product or service, with which you (as a consumer) are familiar, from a business point of view. Begin by researching an online consumer product or service (such as an e-Book from the Kindle store or a movie from the iTunes store). Choose an online product or service with which you are familiar and have purchased in the past. Next, write a report to evaluate its buying process from the marketer’s point of view using the five stages of the buying decision process. Remember, the five stages are as follows: Problem recognition Search and determination of alternatives Evaluation of alternatives Purchase decision Post-purchase evaluation
October 9, 2020

Write a brief paragraph (in your own words) that defines the concept of both the “push channel strategy” and the “pull channel strategy.” Provide an example of a company that uses both strategies, describing in detail how and why the company uses them both.

Part 1 – The Push-Pull Marketing Strategy  

  • Write a brief paragraph (in your own words) that defines the concept of both the "push channel strategy" and the "pull channel strategy."
  • Provide an example of a company that uses both strategies, describing in detail how and why the company uses them both.
  Part 2 – Product Advertising   There are 3 basic forms of product advertising.  
  • Choose and describe a print advertisement (magazines, newspapers, direct mail, etc.) that appeals to you personally. Cite the publication source of the advertisement and the date it was published.
  • Why does this advertisement appeal to you? Explain why you believe this advertisement is effective.
  • Write a comprehensive description of the advertisement so that your classmates may easily visualize it.
  • How many of the 3 forms of product advertising are used in the promotion? Describe them in detail.
  Part 3 – Sales Promotions   There are many sales promotion tools detailed in the textbook; you will consider coupons and rebates.  
  • Describe how and why coupons are used as a sales promotion tool and provide an example of a company that effectively uses coupons. Describe the promotion in detail.
  • Describe how and why rebates are used as a sales promotion tool and provide an example of a company that effectively uses rebates. Again, describe the promotion in detail.
  • Write a comprehensive paragraph that compares the advantages and disadvantages of these 2 sales promotion tools from your perspective; include a statement as to which of the 2 promotions appeals to you more. Why?
Provide and explain a relevant Scripture reference to the subject under study this module/week. This does not contribute to the minimum length of 200 words.

Part 1 – The Push-Pull Marketing Strategy

 

  • Write a brief paragraph (in your own words) that defines the concept of both the “push channel strategy” and the “pull channel strategy.”
  • Provide an example of a company that uses both strategies, describing in detail how and why the company uses them both.

 

Part 2 – Product Advertising

 

There are 3 basic forms of product advertising.

 

  • Choose and describe a print advertisement (magazines, newspapers, direct mail, etc.) that appeals to you personally. Cite the publication source of the advertisement and the date it was published.
  • Why does this advertisement appeal to you? Explain why you believe this advertisement is effective.
  • Write a comprehensive description of the advertisement so that your classmates may easily visualize it.
  • How many of the 3 forms of product advertising are used in the promotion? Describe them in detail.

 

Part 3 – Sales Promotions

 

There are many sales promotion tools detailed in the textbook; you will consider coupons and rebates.

 

  • Describe how and why coupons are used as a sales promotion tool and provide an example of a company that effectively uses coupons. Describe the promotion in detail.
  • Describe how and why rebates are used as a sales promotion tool and provide an example of a company that effectively uses rebates. Again, describe the promotion in detail.
  • Write a comprehensive paragraph that compares the advantages and disadvantages of these 2 sales promotion tools from your perspective; include a statement as to which of the 2 promotions appeals to you more. Why?

Provide and explain a relevant Scripture reference to the subject under study this module/week. This does not contribute to the minimum length of 200 words.


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